FITNESS FRAUDS - THE DARK SIDE OF THE FITNESS INDUSTRY

"There are NO short-cuts to any place worth going". American Soprano Beverly Sills, (1929-2007).

Beverly Sills

Such were the words of a marvellous entertainer who was spot on, her words echoing truth when applied to just about every facet of life.

"Shortcuts" in all varieties relating directly to the fitness industry are EVERYWHERE.

Whether it's a six pack, or anything else, there's plenty of promises and clever marketing strategies, but NOTHING that holds any real substance.

The internet means a whole group of people can be accessed at once, and with the booming fitness industry showing no signs of slowing down, scammers are popping up everywhere, promising you the body of your dreams at the click of your mouse.

But the truth is, when it comes to changing your body, NOTHING comes easy. THE OFFENDERS They don't get much bigger than one particular guy in America, who preaches a short cut to abs.

You can't go anywhere on the internet without seeing his banners.

He sells his garbage program to people by claiming he was once fat, before losing weight to become a ripped greek god-like machine.

But he was NEVER fat.

Just someone who was out for a quick buck, and by all indications - it's worked.  

• STEP 1: The "BEFORE" shot - completely let go of your posture, stand side on, and stick your belly out.
• STEP 2: The "AFTER shot" - oil yourself up, flex your abs, and tell the world how in just a few weeks, you dropped fat like no tomorrow.
• STEP 3: Create a hoax of a program, pump loads of dollars into marketing, and lure in every sucker who has dreamed of getting abs.

WHY IT'S A FAKE TRANSFORMATION

The dead giveaway is his face, chest, and arms in the BEFORE photograph, which are hardly fat at all.

Now because the face has been blurred here, you'll have to take a look at the other body parts, which are a dead giveaway.

His chest and arms are holding the SAME amount of weight in both pictures, and if you've seen the un-blurred version, you'll notice his face is IDENTICAL too.

But when you're fatter, your other body parts (arms, chest, etc) fill out too.

You DON'T just store fat in once place - and there's NO signs of fat in either picture.

But - when you're trying to make a quick dollar and pray on insecure people - anything is possible, and these transformations occur in a number of seconds.

He also claims that women love and adore a man with abs, to try and win over any insecure males who happen to come across his ads. It's just pathetic.

But it's not just him - there are people EVERYWHERE that are using fake before and after pictures to sell you a quick fix.

Need more evidence?

What about the part in his disclaimer that says the photographs shouldn't be taken as average or typical results?

Enough said.

SMOKE AND MIRRORS

One personal trainer, Andrew Dixon, recently shared his frustrations at the fake before and after pictures on the internet.

Writing for the Huffington Post, Andrew showed how one can simply appear leaner by getting a tan, shaving body and facial hair, standing in better lighting, and flexing their abs.