By Dayne Hudson
Have a good look at the picture above....see anything wrong with it?
Well the fit shamers do.
They say this advertisement for Bugaboo prams is an unrealistic standard of what mum's look like.
The company says it's about inspiring their customers to have a healthier lifestyle, but not everyone agrees.
“Yes because we’re all running the streets in our bikinis ... Realistically this mother should be wearing black leggings and a vomit soaked zip up hoodie,” said one person on the Bugaboo Facebook page.
“Lol yes let’s all go running in our bikinis after having a baby kudos to her by the way, but it’s hardly reality for the other 99.9% of us. I question the marketing approach, not her,” said another.
One blogger Mrs Woog, summed it up well.
“She is not the mother of a newborn as her toddler is two years old. And it is important to point out that she is indeed a model and her body is her business. Mums who are upset at this image need to take a Bex and have a good lie down. She is a fit, healthy mum who is going for a run. Big deal,” she said.
Miranda Kerr and Kim Kardashian have one!
And this is another reason they've sold so well, not just because of their advertising in the picture above and the one below.
So what do you think?
Is this a bad ad campaign or just another episode of fit shaming?
